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FILM • Project • 8 Feb 2026
Make Your Choice
Make Your Choice is a speculative running/fitness ad created between two friends who love being creative and trying new things. I was behind the camera and edit and my friend Bo Ponomari was the main man!
Make Your Choice is a speculative running/fitness ad created between two friends who love being creative and trying new things. I was behind the camera and edit and my friend Bo Ponomari was the main man!
Bo came to me with some ideas to try and shoot this and another sports ad type video following some of our previous collaborations and of course I immediately jumped to the opportunity.
Make the right ones!
For this I used my trusty Fujifilm X-H2S with the main lens being the XF16-55mm f2.8 and the XF56mm f1.2 for the last shot.
I tend to always use Dehancer for my base color grade and film emulation, with my grade and balancing on top. Utilising lots of the new magic masks in DaVinci Resolve. I'll share some of my Dehancer choices in the comments.
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